Cashel Palace
Land to Table
We brought Cashel Palace’s Land to Table story to life across film, photography and social.
The Task
Cashel Palace wanted to bring guests closer to the food on their table and the people and places behind it. Across Tipperary’s Golden Vale, we met the farmers, growers and producers whose work shapes the menus at the hotel. We brought that story to life through film, photography and social content, creating a body of work that gives guests a deeper look at where their food comes from, and the people who make it possible.
Client
Cashel Palace
Industry
Hospitality
Scope
Creative Direction / Shooting / Editing / Graphic Design / Strategy
A documentary following Stephen Hayes, Director of Culinary at Cashel Palace, through Tipperary's Golden Vale. We meet the producers behind the hotel's menus, including its Michelin-starred restaurant, The Bishop's Buttery. The film focuses on the relationships between chef and producer, and the ingredients used to produce the quality dishes in the Cashel Palace.
Imagery
Alongside the film we shot stills at every stop, from the orchards and fields through to the kitchen pass. The same story in a quieter form, and a library Cashel Palace can keep drawing on across their own channels long after the documentary has run.
Most of it was filmed around people doing their actual jobs. A working kitchen and a working farm do not stop for a camera, so we shot light and stayed out of the way. It is why everyone in the film looks like themselves rather than like someone being filmed.
