We wanted to show the sport like never before, and we worked alongside Munster GAA to do that. We covered everything, from fast social captures to cinematic films, stills and graphics and turned it all around quickly so it landed while it still mattered. Immediate and raw one week, considered and crafted the next, and cinematic throughout.
Client
Munster GAA
Industry
Sports and media
Scope
Video / Photo / Creative Direction / Graphic Design / Strategy / LoFi content capture
The season started before the games began. We met up early with Munster GAA to analyse last years season to see what worked and what didn't and to plan the season ahead.
Showtime
One minute we are capturing empty stadium shots, then all at once the teams arrive, the music starts and the fans pour in. We have two teams around the stadium, making sure every angle is covered.
Celebrations
The final whistle is pandemonium. We plan for it. We know what we want to capture before the whistle goes, the winning manager, the players, the fans.
Carousels
Where a postcard holds a single moment, a carousel tells the story. We shot both Munster finals, hurling and football, on film, then built each into a run of frames that carried you through the day swipe by swipe. Real grain, real warmth, made to live on social.
Photography
Where the video moves, photography holds still. A single frame to sit with, the action, the crowd, the quiet in between. Sharp, considered, made to last.
Post Match
Once the game is over, the real work starts. The hero recap gets built straight away, with standalone clips, social edits and graphics all rolling out across the next few hours while it’s still fresh.
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views
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Follower growth
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Likes
