Planning began under tight timelines, with groundwork already in place from working closely with the Tipperary team throughout the year. When Tipperary won the All-Ireland, the story was clear — and we moved quickly from concept into full production, leading creative direction, shooting, editing, graphic design and strategy through to release. The finished documentary brought the people and moments behind the season together in one piece, and was ultimately used as a fundraising tool for the Tipperary GAA Centre of Excellence, giving the story a purpose well beyond the screen.