BLUE TO GOLD
We produced the Tipperary GAA documentary; Blue to Gold and had a whole lot of fun doing it.
Planning began under tight timelines, with groundwork already in place from working closely with the Tipperary team throughout the year. When Tipperary won the All-Ireland, the story was clear. We moved quickly into development, leading the project from production through to release. The documentary was ultimately used as a fundraising tool for the Tipperary GAA Centre of Excellence, giving the story a purpose beyond the screen.
Client
Tipperary GAA
Deliverables
80 minute Documentary, Trailer, Social Clips, Graphics
Scope
Creative Direction, Shooting, Editing, Graphic Design, Strategy
One of the most important aspects of the project was creating an environment where the players felt safe and comfortable enough to speak openly about their experiences. This included extremely personal moments, such as the death of teammate Dillion Quirke.
We felt this part of the story needed space, sensitivity, and close attention to detail to ensure the right tone was struck. The players are not professional speakers, so building trust and creating a setting where they felt supported and able to express themselves honestly was something we took great pride in.
We set out to give a traditional industry a modern edge. Made about a young generation and by a young team, the documentary’s visual identity reflects that energy through bold typography and bright, daring colour choices. It’s intentionally unapologetic and far from understated, exactly as it was meant to be.
The edit is where this documentary truly came to life. Our first challenge was condensing 14 hours of interviews into a one-hour story that captured exactly what we wanted to say.
From there, it was about pairing the interviews with the right b-roll and match footage, then adding the Retake touch with sound, colour, and graphics.
The response to the documentary was incredible. We were blown away by how many people, and how many countries, it reached. Audiences loved seeing the players speak so openly and passionately about the sport they love.
