Winahouse
When Tipperary GAA got in touch, the brief was simple.. on paper.
Create a standout social campaign with high-end, no-compromise production to raise awareness and drive ticket sales for their “Win a House” fundraiser. We saw the campaign as a chance to reconnect fans with the heart of Tipperary GAA and show the full picture. We planned it carefully, dug into the brief, researched the audience, and shaped a campaign with real intent. Every piece of content had a job to do. The campaign ran from late December to April 12th. That meant we had to be smart about timing, content volume, distribution and emotions. We aimed to mix humour, honesty, and pride into every piece of content.
With Tipp’s finest keen to get involved, we knew we had the opportunity to create something special. From Rachael Blackmore and Pat Shortt to legends like Brendan Maher, Seamus Callanan, and Nicky English, people gave up their time to back the cause. Our job was to craft the right scenes, give a little direction, and make sure it all hit the right platforms. We were lucky enough to team up with the hugely successful & charismatic duo, the 2 Johnnies. We were seriously impressed by their professionalism and their incredible knowledge of the game and Tipperary GAA. It really was both an honour and a joy to work alongside some of the finest Tipperary has ever produced.
We set out to sell Cashel, not just the house. By teaming up with influencer Cloda Scanlon and local business owners, we captured the town’s charm. From coffee spots to hidden gems, showing Cashel as a warm, welcoming place to live.
The house was a standout, so we gave it the spotlight. Denis Vahey captured high-end visuals, while The Two Johnnies brought energy with a fun, Tipp-style tour. We produced a mix of long-form, short-form, and podcast-linked content, balancing polished footage with engaging, low-fi phone clips.
smart timing.
As the campaign evolved with shifting dates and added prizes, we stayed agile. Our team handled everything from content creation and editing to posting and paid ads. We kept momentum high by pairing the right content with the right moment. Reels, interviews, behind-the-scenes clips and studio edits were all released strategically in sync with the Win A House team.
