DAMS
the task.
Our goal was to craft a suite of sharp, modern content for DAMS that would bring their chairs to life in a way that felt fresh and clear. Each video needed to be short and effective, focusing on comfort, adjustability and design at a glance. Since DAMS is a UK-based company, we had to be precise with logistics, coordinating supply, delivery and assembly directly into our studio. We approached the brief with a balance of clean product visuals and simple motion graphics, resulting in content that worked seamlessly across both web and internal sales platforms.
Client
Dams
Industry
Furniture
Scope
the chairs.
We shot each chair in a minimal studio environment to ensure every detail stood out. Our shots were designed to capture the key selling points clearly and confidently. Motion graphics were added to guide the viewer through each feature in real time creating a functional and visually rich product breakdown that was easy to digest.
lifestyle.
To complement the product-focused edits we created a lifestyle video that speaks directly to the end user. We followed a simple story of someone moving through their day with the chair as the constant support in the background. It’s calm and relatable showing how a good chair doesn't just look the part but changes how you feel at work without needing to say much.
the process.
We handled everything in-house from scripting and camera work to editing, grading + motion graphics. The set was built for flexibility with a clean aesthetic that kept the attention on the product.
