Munster GAA
The task was simple: showcase the sport in a way it’s never been seen before. While long-form content already has a home, our goal was to craft cinematic, bite-sized moments designed for social media—short pieces that felt fresh, intimate, and visually striking.
Client
Munster GAA
Industry
Sports and media
Scope
Video / Photo / Creative
the launch.
player spotlight.
We wanted to peel back the curtain and let the audience see a different side of the players—off-guard, off-script, and off the pitch. But just as important as what we captured was how we captured it. Respecting the players’ time, space, and privacy was non-negotiable. We avoided the usual questions and clichés, aiming instead for conversations that were light, human, and occasionally unexpected. The result? Content that feels authentic—because it was.
slowing it down.
We mixed that energy with cinematic slow-motion, up-close shots of the players capturing the skill, focus, and precision it takes to perform at the highest level.
live content.
We also produced live content shot, edited, and turned around within minutes to fuel the build-up and atmosphere around each game. Every piece was pre-planned in our production meetings, so when the moment came, we were ready to move fast without missing the mark.
player focused.
We created player-focused content, following them on the pitch and capturing their standout moments. These clips gave fans a closer, more personal view, the kind of moments that often get missed on live TV.
the process.
There’s so much that happens behind the scenes on matchdays — from the dressing room to the stewards to the presenters. We made it a priority to capture it all.
the final.
To cap it all off, we had the privilege of capturing the Munster Final — a massive occasion that deserved content to match. We had our editors set up in a dressing room, camera operators covering opposite ends of the pitch, and our creative director working closely with the Munster GAA marketing team to keep everything aligned in real time
public feedback.
It was amazing to see that our efforts and love towards this project was being recognised by fans and organisations alike.
