The Launch
Munster GAA
A personality-driven content rollout introducing players through short, authentic moments built for social connection.
The task was simple: build anticipation for the new Munster GAA season through short, story-driven visuals that highlight the people behind the crest. These pieces had to be cinematic, personality-driven, and optimised for social engagement.
Client
Munster GAA
Industry
Sports and media
Scope
Video / Photo / Creative
the launch.
We produced a range of content, from social clips to interviews with officials and player-led pieces, all tailored for different platforms.
player spotlight.
We wanted to peel back the curtain and let the audience see a different side of the players: off-guard, off-script, and off the pitch. But just as important as what we captured was how we captured it. Respecting the players’ time, space, and privacy was non-negotiable. We avoided the usual questions and clichés, aiming instead for conversations that were light, human, and occasionally unexpected. The result? Content that feels authentic because it was.
public feedback.
It was amazing to see that our efforts and love towards this project was being recognised by fans and organisations alike.
